At icons8.com, I started as a Junior Linkbuilder, where I learned outreach processes in a large U.S. company with extensive resources, and gained hands-on exposure to SEO for large-scale projects under the guidance of a senior specialist. Fairly quickly, I moved on to more advanced projects: fixing blog issues (back when it was blog.icons8.com), managing a PBN of 100+ sites, hunting dropped domains, and leading work on icons8.com/make, my main project at the company.
Due to NDA, I can’t disclose the full workflow, but I can share that, together with an IT specialist and using LLM tools, we streamlined the creation of SEO-optimized landing pages targeting queries in graphic design (our equivalent of Canva).
I was responsible for structuring SEO-optimized landing pages and performing precise keyword research for each page. The project was highly successful — traffic started flowing almost immediately, and colleagues continue to follow the workflow we developed.
